FITBLOX wants users to be in control of their fitness data and content by providing an immersive user-monetized social media experience with secure fitness-tracking technology. Their goal is that the community will reward content creators who share content that they find useful. This will be underpinned by Delegated Proof of Stake (DPoS) in its stake-weighted voting system. The symbiotic incentive-based marketplace offers users a 360° user experience with their Health and Fitness content and products.
Bad Actors Want To Exploit Data
In 2017, when work began on FITBLOX, they believed that incentive-based rewards models that “pay” users for creating and curating content were the future. They identified two major problems with existing social media apps: security and censorship. Simultaneously, they identified a huge opportunity in the Health & Fitness sector. With 200 million users globally, fitness apps represented one of the fastest-growing categories. The 2018 Under Armour Myfitnesspal breach that exposed the personal data of 150 million users gave credence to their hypothesis that bad actors wanted to exploit this data. The synergy of these concepts led them to develop FITBLOX, which lets users track their fitness goals, share their journey with others, and be rewarded for demonstrating and encouraging inspired healthy behavior.
About The Fitblox Team
Peter M. Dray is the CEO. Brian Hazan is Chief Operating Officer, Brandon Parker is Blockchain Strategist, and Peter L. Dray is a co-founder of the company. They have early-adopting crypto veterans with a shared passion for wellness, health, fitness, and competitive athletics.
Their wider, cross-functional team is comprised of Health & Wellness industry veterans, seasoned marketing experts, developers, traders, investors, and blockchain enthusiasts spanning several different industries. They believe their experience in launching Health & Wellness brands, paired with their blockchain expertise and expansive network of professional athletes, fitness celebrities, and corporate sponsors, distinguishes their team.
The Fitblox Roadmap
They completed their technical stack and architecture framework and built out the development architecture and development environment for their planned roadmap. They were also in the initial development stages of their dApp design and in the process of scaling up dApp development resources, adding DPoS EOS blockchain developers. The plan was to launch the Alpha in Q1 2019, Beta in Q2 2019, and their GA release of the FITBLOX dApp in the second half of 2019.
They delayed their dApp development to coincide with the EOS mainnet launch. With dApp design in mind, EOS is the only blockchain protocol able to handle the high level of transactions that a fitness/social dApp will demand at scale. Additionally, DPoS and stake-weighted voting functionality were critical components for them. The Ethereum network was, quite frankly, too slow at 12 tps and too costly with gas fees, making it a non-starter. EOS provided the infrastructure and platform to bring FITBLOX to fruition.
Valuable Insights Gained From EOS Community
They have been very much humbled by the overwhelmingly positive feedback and support from the EOS community. The high level of community engagement and support was one of the biggest contributing factors leading to their decision to launch their project on the EOSIO blockchain. Many of their team members had been actively engaged in EOS networking events, meetups, and developer groups previously. This helped them gain valuable insights and overcome challenges with the aid of developers and block producers that reached out to them to lend their services.
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