Varius Studio has one main goal in mind. And that is to make the journey of creating digital objects as easy as pie. It’s a 35-million-dollar industry. Anyone who wants to be part of the action needs all the help they can get. We unpack the concept of digital objects, a form of the non-fungible token (NFT), and why individuals and enterprises should start paying attention to it.
Create, Manage and Publish Smart Digital Objects
In a nutshell, Varius Studio is a platform for the creation, management, and publication of smart digital objects such as collectibles, tickets, redeemables, gifts, etc. through an intuitive user interface. The publisher can select from a set of pre-made object types and configure different attributes, views (e.g. AR, VR), and behaviors (e.g. drop-and-pick up, shareable, transferable, acquirable, scarce, redeemable) that control how they interact with each other and the end user.
To create more complex experiences such as gamification, the platform also includes a rules engine and policy system.
Finally, the platform mints the digital objects on EOS as NFTs with an underlying contract and provides a wallet that can be embedded into existing mobile applications.
Perfect For Non-Technical Geeks
The idea for a platform came in 2015 from a simple notion that the digital and physical worlds would blur if digital objects could take on the attributes of physical objects. This implies that digital objects would be subject to concepts of ownership, ease of transfer, and authenticity; essentially, the difference between possessing a digital object and a physical one must be negligible.
However, as the creation of NFTs is a complex and arduous task, they came up with the idea of providing the automation and interface to simplify the process, which would in turn introduce the advantages of digital objects to a much wider, non-technical audience.
The Great Team Behind Varius Solutions
While Varius Solutions is a relatively young company, the team comprises experienced leaders who have been working on digital objects for years.
Besides Ashish Vaid as Head of Product, their CEO Gary Budzinski has had more than three decades of enterprise executive experience with Hewlett-Packard (HP), Computer Sciences Corporation (CSC), and General Motors (GM), while their Head of Engineering Alistair Farquharson held the roles of CTO and Engineering lead at several startups for over a decade.
Based in Venice, California, the entire team is enterprise-trained entrepreneurs and seasoned technologists looking to reimagine customer experiences through smart digital objects on blockchain.
An Engagement Platform
They have been working on the engagement platform since early 2018, and have so far confirmed multiple partnerships with major brands like Heineken and Sony Pictures, all of which are using their platform to run customer-facing campaigns, which they helped implement via their partners Greenfence Consumer and BlockV.
They are scaling through a combination of partnerships with agencies and direct-to-brand with a managed consulting service to help customers who are not familiar with the utility of digital objects and blockchain technology, but who are nonetheless impressed by the high engagement rates they have proven to deliver.
Re-Introduce Scarcity And Authenticity
Blockchain helps them deliver ownership, trust, authenticity, and scarcity to a digital world where records are easily changeable and hackable.
People are used to digital media being ‘free’ commodities, so much so that people cease to ascribe value to intellectual property like photos, blog posts, music files, etc.
What they have set out to do is to re-introduce the concepts of scarcity and authenticity into the virtual world, and they believe that blockchain technology is key to that strategy. EOSIO is a vibrant project with a large developer community that can help them achieve the scale they will require down the line.
The EOS community has responded very positively. People seem to enjoy the intuitive user interface that helps them create digital objects (NFTs) in a matter of minutes without having to deal with the complexity of the underlying technology.
Great Interest In This NFT Project
In November 2018, they debuted the Varius Studio platform at Block.one’s EOS Global Hackathon in San Francisco. As Head of Product, Ashish demonstrated to the community the ease with which they allow people to make custom on-chain collectibles on the platform.
They had many interested people reach out to them afterward asking to obtain early access to Varius Studio. Ultimately, they are excited to see what the world will create once they make digital objects on blockchain accessible to individuals, artists, and entrepreneurs.